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Beat the System
From halfway across the globe here comes a Malaysian pop-rock band with an insatiable avidity to rise to prominence in the American music scene. Despite having achieved multiple record and radio successes in Malaysia and its neighboring regions, the band has always aspired to bring their music elsewhere. “It has always been our dream to make it big in the U.S. where music is deeply integrated into its culture. You know you made it in music when you make it in America,” says Gerald Sellan, drummer of Beat The System.
Gerald was 15 years old when he first heard the band Creed on radio. “I was so blown away by their music that instead of first finding out more about Creed, I researched on the person who discovered the band. After having found her name, I remember vividly praying to God that one day, my band will be discovered by Diana Meltzer,” Gerald explains. Fast forward 10 years later, his prayer was answered when the award-winning former world no.1 A&R reached out to him and his band.
With multiple internationally recognized awards under their belt, Beat The System is set to cross another milestone in their music career in today’s immensely competitive mainstream music scene. The band consists of lead singer May Leigh, lead guitarist Stewart Sellan, drummer/songwriter Gerald, and songwriter Adrian Puan. Together, the band has written and produced a 12-track album that reflects their journey through life, of love lost, love found, and what once was and is now.
“Every song in our album tells a different story at a different stage of our lives, and like life itself, it has its upbeats, it has its ballads, it has its anguish, it has its tranquility. Releasing our songs out there is practically like baring our heart and soul for all to see, or in this case, to listen to,” says Gerald. “The road that led to our finished product has not been an easy one. It is only by God’s grace that we’re able to get to where we are today and where we will be tomorrow. All we ask is for listeners to let us into their lives, allow us to share their pain, their joy, their anger, and their acceptance as we embark on this magical journey together.”
As a Dallas, Texas native, Grammy Nominated LettaJ's presence in the music marketplace is armed with a powerful and distinctive international sound. The daughter of two pastors, singing in church congregations of thousands of people under Bishop T.D.Jakes’ leadership was no challenge for the youngest member of the Grammy Award Winning Potter’s House Choir. Although her musical foundation is predicated on gospel and contemporary Christian music, she attributes her love for telling stories to country songs. She began performing, playing various instruments and preparing herself as a spokesperson at the tender age of 5 as she routinely competed and won first prize in oratorical contests and University Interscholastic League (UIL) competitions, on a national level. Her move to New York City ushered in numerous opportunities including working at major record labels like P.Diddy’s studio “Daddy’s House”, Sony BMG, Atlantic, Epic, & Universal Records, respectively.
Her musical catalog of over 100 records is comprised of a myriad of genres including electronic dance music, trap with occasional dubstep elements, contemporary R&B and a gentler side with soulfully acoustic and soft rock hues. A published songwriter with licensed material on HBO, Nickelodeon and Disney, she has perfected the craft of pinning anthemic songs for shows like Zoe 101 & iCarly and artists like Ashanti feat. Lil Wayne. Although every record has not made onto their album, LJ has had songs on reserve from some of the industries hottest recording artists like Christina Aguilera, JoJo and Jill Scott. LJ’s ability to deliver a song is the reason she has worked with producers like Timbaland, Mike City and Scott Storch to name a few and has been selected to open in concert for major recording artists like Atlantic Records, Trey Songz and merits phone calls from Clive Davis himself! In additional to her domestic shows, she heralds merit from living legends as the opening act on international tours all over Europe with artists and bands like Sister Sledge, Kool & the Gang and Earth, Wind & Fire, respectively. A published author in a compilation book entitled The Diary of a Songwriter, LJ has expanded her writing repertoire from songs to chapters. Chosen among a handful of other songwriters by Grammy Award winning producer and engineer, Devine Evans, her journey as an author has only just begun. In addition to a national book release came a Grammy Nomination for Best Urban Contemporary Album for the Soundtrack released early 2016. It is no wonder her highly anticipated debut album has her fans sitting on the edge of their seats. Displaying a poignant and radio ready compilation of 10 self-pinned records on the impending album, we know she won't disappoint.
B3B3′ (pronounced Bay-Bay) finally released “Threat” the New Hit Single off her debut Self Titled LP, ” B3B3′ “. Although this is her freshman album B3′ is known for being a pro on stage having opened for Talib Kweli twice and Grammy Award Winning Artist, Common.
It’s B3B3’s lyrical range and energetically lit stage presence that has attracted the attention of major industry players.
The New “Threat” music video directed by Nimi Hendrix is an affirmation’ to B3B3’s next level rise and recognition as an artist to watch, even garnering a cameo apperance from Legendary Hip Hop Producer/DJ Just Blaze. Look out for the B3B3′ LP set to be released in 2017.